Before buying a mailing list, it’s important to think about whether you’re looking to get a preselected mailing list – or want to build a custom mailing list on your own. There are benefits of buying both types of mailing lists, and here is a brief explanation of the different types of mailing lists you can acquire easily:
Create a Consumer Mailing List
To build your own mailing list, simply visit the consumer mailing list to select the demographic and psychographic data that is important for your target audience. You can target consumers based on: age, income, gender, marital status, home ownership, home value, lifestyle, etc. Learn more about creating a targeted consumer mailing list.
Build a Business Mailing Lists
If you’re interested in targeting specific types of businesses, you can build a custom B2B mailing list based on business location, industry type, company size, years in business, number of employees, etc. Learn more about building a custom business mailing list.
Buy Pre-Built Mailing Lists If you're interested in finding new leads for your business based on Experian's professionally-developed niche mailing lists, then check out these custom lists. All you need to do is select your target regions, demographic data, and let Experian's prospect engine pull-in the the target audience you should consider advertising to. Custom mailing lists have been created for the following audience segments:
New movers may be the perfect target market as they lack familiarity with local services and vendors. Our New Movers DatabaseSM is updated weekly and contains a fresh source of recently reported new movers, providing you with a solid pool of prospects.
This comprises new movers with estimated annual household incomes of more than $100,000. Suggested applications include home improvement, furnishings, lawn services, newspaper and magazine offers, professional services and restaurant promotions.
With above-average incomes and specific purchasing needs, new homeowners are receptive to direct mail and telephone promotions. Our New Homeowners DatabaseSM gives you access to second mortgages, investment property, private-party lenders and seller carry-backs.
This list is compiled from current public records, county deeds and tax assessor records. Homeowners are great prospects for mortgage refinancing offers, home-equity loans and other home-related financing offers.
Get information on renters with estimated annual household incomes of more than $50,000. Add demographic selections such as geography, age and length of residence to refine your list.
This list is derived from Experian's extensive Consumer database. This list is comprised of renters with estimated annual incomes of more than $100,000. We provide you with the most commonly requested renter data selections preselected.
This list contains renters derived from self-reported data. A probable renter is calculated using an algorithm based on lack of homeowner, the address type, and census percent renter.
The Mortgage database provides you with the most commonly requested home/mortgage data selections. This powerful list is ideal for banks, savings and loans, credit unions, mortgage originators — any organization that is looking for refinance or mortgage leads.
The note holders list gives you direct access to Experian's database of private-party lenders and seller carry-backs. Private-party lenders, also known as private mortgage holders, are individuals who have made a loan against secured property.
Persons in the household engage in finance, estate planning, money management, bonds, IRAs, stocks or money-management matters. They also may invest or plan to invest in real estate, commodities, 401(k)s, certificates of deposit, annuities or business opportunities.
This list is composed of households with estimated annual incomes of more than $100,000. High-income households spend more than the average population in practically all types of expenditures.
This database comprises individuals who have expressed an interest in or have engaged in physical fitness, healthy living, health or natural foods, vitamins, diet and nutrition, and/or self-improvement.
These persons express an interest in books, DVDs or magazines related to sporting activities or collecting sports items, they purchase sports equipment, and/or they express an interest in or engage in a variety of recreational sporting activities.
Experian's GreenAwareSM segmentation system allows you to better understand and identify consumers based on their level of green activity – and in turn – convert them into profitable customers.