Retain and reward your best customers

Lending institutions can gain an edge on the competition by determining what happens when a loan gets booked elsewhere. With loan loss analysis, lenders can learn more about where these lost loans are booked, the average loan amount, the interest rate, the loan term length, and the average risk score.

Analyzing this information can help lenders:

• Improve lead quality
  
• Target the right consumers
  
• Acquire more high-quality loans
  
• Increase cross-sell opportunities

Relying solely on traditional credit scores can leave you with a limited view into consumers’ financial stability.

See how integrating alternative data can help you:

• Identify more qualified borrowers
• Spot potential risks
• Strengthen portfolio performance

Even in an uncertain economy, lenders can drive sustainable growth by leveraging cashflow data.

Learn how cashflow data can help lenders:

• Expand market reach
• Uncover distinctive insights
• Improve predictive accuracy

As we enter 2025, the mortgage industry continues to transform amid political and economic changes. Mortgage lenders must stay updated on trends to serve their customers effectively. Experian data scientists and analysts provide insights into the U.S. housing market's impact on lenders, highlighting recent trends and their implications. We aim to offer a comprehensive overview of the mortgage market, emphasizing key trends, regional differences, and potential growth areas.

• Market Trends: Understand the latest trends in mortgage originations, delinquencies, and interest rate fluctuations.
• Regional Insights: Explore regional variations in housing market activity and home equity levels.
• Strategic Recommendations: Get actionable insights to navigate the dynamic mortgage market in 2025.