Report
Report
Published February 22, 2022
Commercial Commercial Insights Credit & Economic TrendsThe fourth quarter of 2021 enhanced the pressure felt by small businesses as the largest wave of COVID-19 hit the US. In addition to the effects of pandemic outbreak of labor and consumer engagement, an inflationary surge, largest increase since 1982, coupled with pandemic-related supply-and-demand imbalances, weighed heavily on US small businesses along with a notable impact to consumer sentiment.
Although workers were getting raises in the currently tight job market, rapid price increases are eroding consumers' earning power. Average wage earnings went up by 4.0% in Q4 '21 vs. the previous year, yet a 7.5% increase in inflation results in a net decline in real earnings. Workers' money is not going as far as it used to. Rising wages, however, put pressure on businesses' payrolls who may be forced to pass those costs to consumers.
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𝗧𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗮𝗻 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗣𝘂𝗹𝘀𝗲 𝗥𝗲𝗽𝗼𝗿𝘁 𝗶𝘀 𝗼𝘂𝘁!
While job satisfaction remains high ⭐, 𝟭 𝗶𝗻 𝟰 𝗲𝗺𝗽𝗹𝗼𝘆𝗲𝗲𝘀 𝗮𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗶𝗻𝗴 𝗮 𝗷𝗼𝗯 𝗰𝗵𝗮𝗻𝗴𝗲 ⚠️.
Also, union membership is at a historic low—𝗷𝘂𝘀𝘁 𝟵.𝟵%—but public support is rising, especially among younger workers. These dynamics are reshaping employer-employee relationships, with big implications for small businesses.
𝗢𝘁𝗵𝗲𝗿 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
✔️ Inflation cooled to 2.8%
✔️ 228K jobs added in March
✔️ Unemployment rose to 4.2%
✔️ Consumer sentiment dipped to its lowest since 2022
Small businesses continue to show resilience, with optimism inching up and business starts outpacing pre-pandemic levels.
Check out the full report to see how these trends could impact your strategy!
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