Transform your customer experience strategies with data-driven insights and solutions

Meeting customer expectations requires a seamless experience, compliant outreach and personalized engagement. Energy and utility providers face growing pressure to deliver frictionless, data-driven interactions that build trust and drive long-term relationships. Experian helps you optimize customer engagement by ensuring the right message reaches the right person at the right time — through the most effective channels and with tailored offers.

With our advanced analytics and compliance expertise, you can enhance engagement, streamline onboarding, and optimize qualification processes. By reducing operational friction and improving efficiency, utility providers can drive growth, support financial wellness, and ensure essential services remain accessible — while maintaining compliance with evolving regulations.

Strengthen customer relationships with more meaningful interactions

Predict needs, deliver seamless experiences

Enhance customer engagement with predictive analytics that identify behavior patterns and anticipate customer needs. By delivering frictionless, personalized experiences, utility providers can strengthen relationships and provide proactive support — whether in regulated or deregulated markets.

Target the right customers, prioritize impact

Identify opportunities for focused outreach. Whether targeting customers in regulated or deregulated states, focus on offers and messaging that resonate, optimizing marketing efforts to reduce costs and increase long-term value.

Streamline onboarding and support financial health

Proactively prescreen and onboard customers with Experian’s credit marketing tools to ensure seamless enrollment in energy programs. By assessing payment ability upfront, utilities can manage risk, support financial wellness and keep essential services accessible to those who need them most.

Build trust with compliant, personalized outreach

Deliver relevant, compliant customer interactions that foster loyalty. Experian can help utilities engage customers effectively while ensuring adherence to evolving data privacy regulations – building long-term trust in both regulated and deregulated environments.

Create a seamless utility customer experience

Unlock the full potential of your utility marketing strategy with Experian’s tailored solutions

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Insights

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Learn how our solutions elevate customer engagement for energy and utility providers

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