As part of our Ask the Expert series, next we hear from industry experts Addison Moore and Ali Mack. Addison and Ali assess a...
We’re excited to introduce our new Q&A series, Ask the Expert! Ask the Expert will feature a series of conversations with product experts. We’ll...
While the weather outside is frightfully hot this summer, it’s never too soon to start thinking about the holidays – and consumers are more...
Retail media is on everyone’s radar right now. To understand the current and future state of retail media and why it matters, we talked...
Fluctuation in consumers’ behaviors and preferences during the pandemic has prompted a shift in the practices and patterns that we are accustomed to. Powerful...
Hashed Email is a privacy-safe digital identifier that can further enrich and expand the functionality and utility of The Tapad Graph with access to...
Identified in The 2021 Digital Advertising Trends Report published by Postclick, marketers are striving to improve and enhance their segmentation and targeting strategies in their...
Marketers are under more pressure than ever before to prove ROI and efficiency of marketing activities in relation to business performance. On top of...
Identity is being constrained, forcing the industry to rethink the way it has operated for 27 years. Industry, regulatory, technology and data trends are...