Welcome to the Experian Thought Leadership Hub

As we enter 2025, the mortgage industry continues to transform amid political and economic changes. Mortgage lenders must stay updated on trends to serve their customers effectively. Experian data scientists and analysts provide insights into the U.S. housing market's impact on lenders, highlighting recent trends and their implications. We aim to offer a comprehensive overview of the mortgage market, emphasizing key trends, regional differences, and potential growth areas.

• Market Trends: Understand the latest trends in mortgage originations, delinquencies, and interest rate fluctuations.
• Regional Insights: Explore regional variations in housing market activity and home equity levels.
• Strategic Recommendations: Get actionable insights to navigate the dynamic mortgage market in 2025.

View our infographic to discover how you can increase revenue and empower your customers to stay informed, avoid delinquencies, and improve their financial well-being.

Here’s a sneak peek of what you’ll find:

• Market trends: Gain insight into the current interest rate environment and its effects.
• Consumer expectations: Learn how to meet rising demands for proactive financial support.
• Financial wellness and identity protection: Discover how credit monitoring and alerts can reduce fraud and help consumers manage their credit more effectively.

Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.

Learn about:

• How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
• What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques

Learn how cash flow data, personalization and digital transformation can help you strengthen existing customer relationships.

With consumers seeking better returns on their deposits and banking relationships, financial institutions must refine their growth strategies to remain competitive. Read our e-book to learn how you can boost deposits, strengthen existing relationships and provide seamless and secure digital experiences.

Learn how Experian partnered with Educational Federal Credit Union (EdFed) to design an underwriting strategy that enabled them to approve and fund more loans without increasing risk.