Webinar
Webinar
Published September 17, 2024
Banks Marketing Customer ManagementWatch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.
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Commercial Solutions Consultant
Jeff Price has more than thirty years of experience using data, analytics and systems technology to help financial institutions improve performance. In addition to two decades at Experian, he was also part of the credit risk management team at HSBC, led the product management group at FDR, and worked with a highly diverse set of customers across Asia while based in Singapore for four years. He is currently focused on helping organizations develop and adapt strategies to increase profitability in commercial and small business markets.
Commercial Solutions Consultant
Chad Downey is a Senior B2B Marketing Consultant in Experian’s Business Information Services. He helps organizations with targeted marketing lists, data enhancement services, customer marketing models, and campaign deployments for email and digital marketing. Supporting clients across all verticals, he is exposed to insights from multiple industries and use cases. This allows for the design of custom data flows encompassing Experian and client data assets to maximize efficiencies and ROI.
This report provides an in-depth analysis of the credit card landscape, offering key insights to help your business tackle today’s challenges and uncover opportunities for growth.
Key insights:
With behavioral analytics, Grasshopper Bank supercharges their team’s efficiency through improved top-of-funnel fraud detection and better-informed resource allocation.
Key Results:
Fraud risks have held many financial institutions back from committing to real-time money movement, but the danger of indecision could cause hesitant businesses to miss out on billions. We break down the biggest myths around RTMM and how they’re impacting the financial world.
Key Insights:
Account takeover (ATO) fraud is surging, with losses reaching nearly $13 billion in 2023 — a 15% year-over-year increase. As fraudsters become more sophisticated, this upward trend shows no signs of slowing.
To protect your organization and customers, it’s critical to implement comprehensive, scalable fraud prevention, identity verification and authentication solutions. Discover why Experian was recently named a leader in ATO prevention by Liminal.