Experian's Collaboration product

Our privacy-safe environment makes collaboration easy and secure. Here’s how it works: the partner sends us their data, which we process by removing any sensitive information and linking it to the client’s Experian IDs. We then enrich the client’s Experian IDs with the partner’s data and send it back to the client, ready to use. 

When collaborating at Experian, we can facilitate data collaboration even if the client and partner have identifiers from different channels (e.g the partner has offline identifiers, and the client has digital).   

Collaboration through crosswalks lets the client and partner share data easily and whenever they want. Here’s how it works: Both the client and partner send their data to Experian, and we provide them with shared IDs that are unique to their partnership. This allows the client and partner to exchange data in any environment, without ever sharing sensitive information. 

If clients need to share large data sets frequently and securely, Collaboration through crosswalks is the perfect solution.   

We support data collaboration in multiple clean rooms, like Amazon, InfoSum, and Snowflake.  Here’s how it works: The client and partner load their data into the clean room. Experian adds the necessary identity data—whether offline or digital—based on their needs. Then with Experian’s identity data, the client or partner resolves data within the clean room, freeing them up to exchange data with higher match rates.  

Collaboration in clean rooms affords clients and partners the privacy and security of clean rooms with better results by using Experian’s identity data. 

Clients and partners who wish to collaborate may have different identifiers or work in different environments, creating a barrier for effective data collaboration. Experian solves these challenges through our linking capabilities across various ID types, allowing us to adjust which identifiers we use to match. We support collaboration in multiple secure environments, each of which creates a privacy-safe solution for clients and partners to exchange data. 

Data regulation standards are changing, making it important for businesses to maintain high privacy standards and keep data in secure environments. Additionally, clients may not want to share first-party data with partners. Working with a trusted collaboration partner, like Experian, can help clients grow their data foundation while ensuring data privacy. Our Collaboration in clean rooms solution offers an increased layer of security, allowing clients to set their own privacy rules while also only sharing their data with the clean room.

When clients take matching into their own hands, the results can be low match counts or no matches at all. This can be due to small discrepancies in the data (like, trying to match names, John Doe and Jonathan Doe) or different identifiers altogether (trying to match hashed emails to MAIDs). When introducing our identity resolution capabilities, our hygiene processes, resolution logic, and robust graphs, clients and partners experience higher match rates.