Experian's resources for better audience strategies

Learn how you can better understand, target, and engage with your audience using accurate marketing data

Improve your audience strategies with our latest resources

Accurate audience insights and activation empower you to align your media strategies and messages with real consumer needs. Here, you’ll discover how you and your customers can effectively distribute and reach audiences across channels, enrich data to build more robust audiences, and segment those audiences based on shared characteristics. Be confident you are reaching the right people with the right message to achieve better results. Explore our latest resources to start optimizing your audience strategies.

Ask the Expert: Back-to-school advertising

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Connected TV advertising and its benefits

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Customer segmentation overview

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Demographic segmentation overview

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Experian's seasonal audience segments

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Five types of behavioral segmentation

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Generational marketing strategies

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Geographic segmentation

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Identify and reach your target customer segment

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Life stage segmentation in marketing

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Needs-based segmentation

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Psychographic segmentation

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Reach your audience across Advanced TV

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Cross-device targeting

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