Experian's resources for marketing attribution

Improve ROI for you and your customers by effectively attributing success across channels.

Discover the latest resources for marketing attribution

Attribution is crucial for marketers to understand the impact of campaigns and connect them to tangible business outcomes. We can help you understand attribution models, discover best practices, and optimize your attribution strategies. Discover our latest resources covering marketing attribution.

Closed-loop measurement: What you need to know

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Effective attribution strategies and convergent TV with 605

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Marketing analytics guide

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Measuring campaign effectiveness

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