Audigent, now a part of Experian
Audigent
As the leading data activation, curation, and identity platform, Audigent powers the programmatic landscape with curated multi-publisher PMPs that leverage direct integrations with all industry-leading SSPs. Curating data and inventory together, Audigent creates a real-time feedback loop for data performance, delivering enhanced programmatic campaigns.
Supply-side optimization
Audigent is the only platform integrated directly with the supply-side (SSPs) that algorithmically optimizes deal performance and composition in real time using automation and machine learning.
Cookieless and future-proofed
Built on Audigent’s cookieless identity solution, Hadron ID, SmartPMPs are designed with privacy first consumer data, providing a future-proofed solution for modern media buying.
Easy activation
Delivered as simple prepackaged deals, Experian backed SmartPMPs are easily dropped into a campaign line item for quick activation, reducing the complexity of campaign setups.
Experian and Audigent
By activating Experian data via Audigent SmartPMPs, advertisers unlock the ability to reach highly engaged users across premium, curated inventory sources on key channels like CTV, Display, Video, and more. We also provide our Living Unit Identifier (LUID) to enable consumer lifestyle segmentation based on households. This matches to Audigent’s privacy-safe, cookie-free identity solution Hadron ID, providing marketers with a precise, 360-degree view of consumers’ choices, preferences, and habits at scale.
Press release: Audigent integrates Experian data and identity capabilities
Leveraging direct integrations with SSPs, Audigent’s automated curation stack becomes a powerful tool for programmatic buyers that drives both performance and efficiency by aligning demand- and supply-side technologies for the first.
Reach the right customers with Experian's Digital Audiences
Experian’s Digital Audiences supports your advertising campaigns to help you reach the right consumers while they’re in the market for a product or service, ensuring that your messages are delivered.
Become a partner
Collaboration is rooted in our company values. Together, we can unlock new targeting capabilities and deepen insights to drive marketing success for clients across industries.
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