2023 back-to-school marketing audiences

The back-to-school season is one of the busiest times for Retail and Consumer Packaged Goods (CPG) companies. The wide demographic of school shoppers makes it difficult for marketers and advertisers to narrow their targeting strategies. 

We identified five back-to-school shopper audiences to incorporate in your school shopping campaigns to confidently reach your ideal consumer and drive marketing ROI this season. Download our guide to discover:

• The demographics of our top back-to-school audiences and where to reach them 
• Where you can find and activate our pre-built audiences 
• Related back-to-school audience segments to expand your campaign reach

Are you looking for advertising strategies for the 2024 back-to-school season? Our 2024 back-to-school Q&A video, key takeaways, and audience guides are now available!