2024 Digital audience trends and predictions 

Our data-driven report offers valuable insights to help you confidently develop marketing strategies that resonate with your audience and drive meaningful results. In our report, we dive into:  

• Changes in digital activation from 2021-2023 
• The top digital audiences 
• The most popular digital audiences by industry

Plus, our team of Experian experts will provide their insights, giving you a clearer picture of what's to come in 2024. 

With our industry-leading data, you can gain an accurate and deeper understanding of your consumers, their patterns, and their journey with your brand. By keeping a pulse which audiences are creating the biggest impact, we can help position your brand for success.