Coming soon: 2024 Holiday shopping spending trends and insights
Conquer the 2024 holiday shopping season with our data-driven insights
35%
of holiday shopping was done in December in 2023.
69%
of holiday shopping was done in-store by consumers ages 60+ in 2023.
34%
of holiday shopping was done online in 2023.
Let Experian help power your data-driven holiday advertising campaigns
This holiday shopping season, marketers will look to take advantage of the surge in spending across channels like connected TV (CTV), programmatic, and mobile. Despite challenges such as privacy regulations and the decline of traditional tracking methods (third-party cookies), this moment presents a unique opportunity for marketers to reshape their traditional approaches to consumer engagement and capitalize on these changes.
When you partner with Experian, you gain access to comprehensive data and audience capabilities that help you understand consumer behavior and reach the right people. We provide identity resolution solutions for understanding the relationship between households, people, and their devices, so you can engage with consumers – and measure their behavior – across multiple platforms. Our holistic approach ensures that amidst industry shifts, you can optimize your strategies with confidence.
When you work with Experian for your holiday shopping campaigns, you're getting:
Accurate consumer insights: Better understand your customers behavioral and demographic attributes with our #1 ranked data covering 126 million households, 250 million individuals, and 3.8 billion digital IDs.
Signal-agnostic identity solutions: Our deep understanding of people in the offline and digital worlds provides you a persistent linkage of personally identifiable data (PII) data and digital identifiers, ensuring you rich insights, accurate targeting across devices, improved addressability and measurable advertising.
Secure connectivity: Bring data and identity to life in a way that meets your needs by securely sharing data between partners, utilizing the integrations we have across the ecosystem, and using our marketing data in flexible ways.
Sign up now for early access
Fill out the form to be the first to receive our holiday shopping report when it launches in early August.
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