2024 Holiday shopping spending trends and insights
Optimize your holiday shopping campaigns with Experian's 2024 report
35%
of holiday shopping was done in December in 2023.
69%
of holiday shopping was done in-store by consumers ages 60+ in 2023.
34%
of holiday shopping was done online in 2023.
Activate Experian’s audiences this holiday season
Understanding how consumers spend, where they shop, and how their shopping habits are changing are key components to help craft your holiday advertising campaigns. Our 2024 Holiday spending trends and insights report provides data-driven insights, outlines what these insights mean for marketers, and details how Experian can help you take advantage of the latest trends so you can build data-driven advertising campaigns this holiday season.
When you work with Experian for your holiday shopping campaigns, you're getting:
Accurate consumer insights: Better understand your customers behavioral and demographic attributes with our #1 ranked data covering 126 million households, 250 million individuals, and 3.8 billion digital IDs.
Signal-agnostic identity solutions: Our deep understanding of people in the offline and digital worlds provides you a persistent linkage of personally identifiable data (PII) data and digital identifiers, ensuring you rich insights, accurate targeting across devices, improved addressability and measurable advertising.
Secure connectivity: Bring data and identity to life in a way that meets your needs by securely sharing data between partners, utilizing the integrations we have across the ecosystem, and using our marketing data in flexible ways.
Download our 2024 holiday shopping report
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