Three insights from our holiday shopping report

35%

of holiday shopping was done in December in 2023.

69%

of holiday shopping was done in-store by consumers ages 60+ in 2023.

34%

of holiday shopping was done online in 2023.

Activate Experian’s audiences this holiday season

Understanding how consumers spend, where they shop, and how their shopping habits are changing are key components to help craft your holiday advertising campaigns. Our 2024 Holiday spending trends and insights report provides data-driven insights, outlines what these insights mean for marketers, and details how Experian can help you take advantage of the latest trends so you can build data-driven advertising campaigns this holiday season. 

When you work with Experian for your holiday shopping campaigns, you're getting:

  • Accurate consumer insights: Better understand your customers behavioral and demographic attributes with our #1 ranked data covering 126 million households, 250 million individuals, and 3.8 billion digital IDs. 

  • Signal-agnostic identity solutions: Our deep understanding of people in the offline and digital worlds provides you a persistent linkage of personally identifiable data (PII) data and digital identifiers, ensuring you rich insights, accurate targeting across devices, improved addressability and measurable advertising. 

  • Secure connectivity: Bring data and identity to life in a way that meets your needs by securely sharing data between partners, utilizing the integrations we have across the ecosystem, and using our marketing data in flexible ways.  

Download our 2024 holiday shopping report

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Related holiday shopping resources

Holiday shopping blog

Navigating the holiday season: Three consumer spending trends for 2024

Five predictions for Black Friday

Black Friday trends from 2023 and the outlook for 2024

holiday syndicated audience segments

Holiday shopping audiences

key holiday trends

Key trends to inform holiday campaign planning

generational spending trends

Generational trends shaping this year's holiday season