The growing importance of retail media networks
An Experian sponsored report published by IDC
Retail media networks are driving success for retail and CPG brands. Discover how you can benefit too.
Retailers must collaborate to gain the full benefits of retail media networks. In this Experian sponsored report by IDC, Ananda Chakravarty, Research Vice President of IDC Retail Insights, covers the current state of retail media. Find out how marketers are powering their retail and CPG strategy to drive ad ROI. Download our exclusive report that covers:
- Four key factors affecting the retail media landscape
- The toughest challenges retail media networks face
- How retail media networks fit into your marketing mix and improve targeting
- The future of retail media networks
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