The importance of building a consumer-centric identity solution

Explore Experian's award-winning AI fraud prevention strategies in Juniper Research’s exclusive Mover & Shaker interview with Keir Breitenfeld, SVP, Fraud & Identity. Learn how cutting-edge technologies like behavioral analytics and dynamic datasets combat evolving fraud threats, ensuring seamless security without compromising user experience.

Experian was recognized as the Platinum Winner of Juniper Research’s Future Digital Awards: Identity Verification Innovation.

Financial institutions are integrating fraud mitigation, credit risk assessment, and compliance, exploring the use of combined data or leveraging shared technology to minimize overall business risk while pursuing growth objectives.

This report highlights:

• The need for a unified strategy that addresses overlapping and distinct requirements across credit, fraud and compliance.
• The importance of convergence across operations to drive more efficient and effective risk management
• How financial institutions are restructuring to keep up with increasing complexity, independent evolution, regulatory demands, advanced fraud techniques and early stages of convergence.

The 2025 Fraud Defense Playbook gives you practical strategies to stay ahead of coming fraud trends and tactics, including:

• How to improve identity theft detection, even as identity theft is surging to the #1 fraud type, supercharged by GenAI tools that enable fraudsters to exploit stolen data at scale
• Tactics to stop APP fraud, which rose to the #2 fraud type in 2024, breaking into the top 3 for the first time (and signaling the pace of fraud to come)
• New ways to stop next-gen bots, which accounted for 43% of bot attacks last year, bypassing outdated defenses by using GenAI to nearly seamlessly mimic human-digital interactions

The threat of fraud persists, and consumer expectations for protection and experience remain high. To help you stay ahead, our experts share key business and consumer trends impacting the future of fraud risk and identity verification. They discuss findings from our 2024 U.S. Identity and Fraud Report to help you better protect your business and your customers.