Ask the Expert: Audigent

Note: This Ask the Expert was recorded prior to Experian’s acquisition of Audigent and discusses industry trends and how we’ve worked together in the past.

In this edition of our Ask the Expert series, Greg Williams, President of Audigent, and Crystal Jacques, Vice President of Sales at Experian, share their expertise on how first-party data and contextual targeting are reshaping the future of marketing. They also discuss solutions to uphold privacy, ensure precision, and drive impactful results.

Empowering Advertisers with Scalable, Trustworthy Tools
The partnership between Experian and Audigent equips advertisers with advanced tools built for scalability and trust. By merging Experian’s Contextually-Indexed Audiences—which connect brands with relevant consumers based on context—with Audigent’s exclusive Private Marketplaces (PMPs), marketers can gain deeper audience insights and deliver highly targeted campaigns without relying on cookies. These future-ready strategies help brands stay ahead of privacy regulations while ensuring a seamless customer experience.

Building a Sustainable Future Through Open Web Collaboration
Collaboration on the open web is essential for driving innovation and creating a sustainable ecosystem for advertisers, publishers, and technology providers. This blend improves scalability and trust and ensures long-term growth for the advertising industry.

Gain Actionable Insights for Smarter Targeting
Ready to elevate your marketing strategy? Watch the Q&A and read our blog to discover how to implement smarter targeting techniques for sustainable success.