Ask the Expert

In this Ask the Expert series, we speak with Circana. Circana counts on Experian’s Offline and Digital Graphs to access offline and online identifiers to maximize cross-channel reach and utilizes Experian's latest innovation, Third-party Onboarding. Learn more about the partnership in this Q&A. 

Discover how Yieldmo utilizes Experian’s identity and audience data to drive personalized, omnichannel ad campaigns with precision, privacy, and measurable results.

In this segment of our Ask the Expert series, we speak with an expert from Amazon Publishing Cloud to discuss five key insights on how APC uses identity resolution and identity graphs from Experian to enhance audience targeting and achieve higher match rates. Read the Q&A to learn more. 

In this edition of our Ask the Expert series, we speak with Audigent to discuss how first-party data and contextual targeting are reshaping the future of marketing. Watch the video to learn more. 

Ampersand helps clients reach their unique target audience and deliver their stories – anytime, anywhere, and on whatever device. In this Ask the Expert segment, we discuss how Experian’s rich set of audience targets and segmentation helps Ampersand define the right audience and whether consumers are likely to purchase a product, exhibit certain behaviors, or demonstrate specific values to enhance campaign performance and improve media spending efficiency for our advertisers.

Webbula offers approximately 3,000 syndicated segments covering categories such as Demographics, Automotive, Political, Mortgage, B2B, Hobby/Interest/Lifestyle, and Interests & Brand Preferences. This gives marketers the tools to deliver targeted messaging effectively. In this Ask the Expert segment discover what type of advertisers might benefit from utilizing Webbula audiences.

 In this Ask the Expert, hear from Kontext on how they leverage its 1st-party, deterministic shopping data to generate real-time online audiences. Their data engine, built on a foundation of approximately 100 million consumer profiles and over 10 billion full-funnel, real-time shopping events, enables the creation of precise audience segments. 

Captify's real-time data allows marketers to gain up-to-the-minute consumer behavior insights for better marketing. In this segment, we sit down with Captify, a partner of Experian, to discuss strategies to harnesses real-time data and how to address identity fragmentation. 

In this edition of our Ask the Expert series, we speak with an expert from The Trade Desk to discuss five key insights on automotive digital advertising, data-driven strategies, privacy, and the future of the industry. Read the Q&A to learn more. 

The digital advertising landscape is undergoing a significant transformation with the gradual deprecation of third-party cookies.  With Unified I.D. 2.0, we’re not just replacing cookies, we’re revolutionizing the advertising industry. In this Ask the Expert segment, we sit down with The Trade Desk to discuss new strategies for audience targeting and data management. 

Data ownership enables businesses to have control over their own data to gain better insights into customer behavior, while audience ownership allows businesses to create their own audiences for enhanced marketing. In this Ask the Expert segment, we speak with Merkle about the ways that you can connect customer experiences with business results through data ownership and audience strategy. 

Convergent TV measurement and attribution are crucial for advertisers and businesses to understand the impact of their marketing strategies on consumer behavior and assess the effectiveness of their TV campaigns. In this segment, we welcome 605 to discuss the significance of convergent TV, attribution, measurement, and safeguarding personal data to improve the effectiveness of advertising campaigns.

Data enrichment enhances first-party data sets with third-party data sources, creating more precise and personalized messaging. In this segment, a4 Advertising, an Experian client, explores why data enrichment is important and outlines its key benefits across connected TV (CTV) advertising. Discover how first-party data enrichment, powered by Experian solutions, enables a4 Advertising to build comprehensive customer profiles, expand their customer base, and precisely pinpoint target audiences.

Sell-side targeting optimizes the way supply-side platforms (SSPs) and buyers work together, providing advertisers with increased reach and better performance. In this segment, we sit down with OpenX, an Experian partner, to discuss the shift we're seeing toward sell-side targeting, how Experian helps power OpenX's data segments and identity graphs within their SSP, and how to reach consumers in a cookieless future. 

Hashed Email is a privacy-safe identifier that connects online and offline behavior. In this segment, DealerX, an Experian client, explores how Hashed Email resolves identity in an anonymized way to help gain deep insights into marketing performance and ad placement. Learn more about Hashed Email use cases, technical details, and how it can future-proof your identity strategy in a privacy-compliant way.

Adopting new strategies based on trust due to evolving privacy regulations and the gradual loss of traditional signals, like third-party cookies, is essential to successfully navigating the future of digital advertising. In our latest Ask the Expert segment, recorded before Experian acquired Audigent, we explore how first-party data and advanced contextual audience targeting are two critical approaches for successfully navigating these changes.