Ask the Expert: Viant

In this edition of our Ask the Expert series, Tom Wolfe, SVP at Viant, and Ali Mack, VP of AdTech Sales at Experian, share how advertisers are using smarter data, connected TV (CTV), and AI to create campaigns that resonate and deliver data-driven results.

Make first-party data work for your brand
Reaching your audience starts with understanding them. First-party data allows you to connect with customers on a personal level while respecting their privacy. With Viant’s tools, advertisers can put this data into action without relying on outdated, cookie-based systems.

And when first-party data isn’t enough, partnerships with companies like Experian provide the additional insights needed to grow, expand reach, and create well-rounded campaigns.

Privacy-first solutions built for today’s needs
Effective advertising starts with earning trust, and trust begins with safeguarding consumer data. Viant’s privacy-first tools ensure compliance while building consumer confidence. Their Household ID system allows advertisers to deliver precise, secure campaigns while protecting user data, setting a new standard for transparent, ethical advertising.

Bring your campaigns to life with CTV
CTV combines TV’s storytelling power with the targeting precision of digital ads. Whether it’s premium publisher partnerships or full-funnel performance tracking, Viant helps brands make CTV their most effective channel. Personalized, expertly placed ads mean higher engagement and better results.

Save time with AI-driven advertising
AI takes the guesswork out of managing campaigns. Viant’s AI tools streamline workflows, track performance in real-time, and turn complex data into practical insights. Use these tools to focus on strategy and storytelling instead of repetitive tasks.