Ask the Expert: Data ownership
A deep dive with an Experian partner, Merkle
The importance of data ownership in advertising
Join us in our next Ask the Expert series as Andy Fisher, Head of Merkury Advanced TV at Merkle, and Chris Feo, SVP of Sales & Partnerships at Experian, discuss the importance of data ownership in advertising, the concept of audience ownership, data clean rooms, and the benefits of Merkle's Merkury platform.
- Data ownership gives businesses complete control over their generated data, providing insights into historical data, customer behaviors, and cross-channel comparisons.
- Audience ownership enables businesses to create and own their audience for enhanced marketing effectiveness across various channels. Merkle's Merkury platform empowers brands to achieve this, offering end-to-end first-party data management.
- Data clean rooms are emerging as a secure environment for controlled collaboration between advertisers and publishers, preserving data privacy and providing deeper customer insights.
Learn more about how Merkle and Experian's partnership can help you connect customer experiences with business results through data ownership and audience strategy. Watch the entire conversation or read our blog post below.
About our partner, Merkle
Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkle.com.
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