Ask the Expert: Captify's real-time search data
A deep dive with an Experian partner, Captify
Harness the power of real-time marketing data
In our latest Ask the Expert series, Amelia Waddington, Chief Product Officer at Captify, and Chris Feo, SVP of Sales & Partnerships at Experian, discuss real-time data and the shift toward more complex yet realistic identity management. This segment offers insights into how the partnership between Captify and Experian addresses identity fragmentation and harnesses real-time data to provide up-to-the-minute consumer behavior insights.
Our partnership allows advertisers to make quick, informed decisions, ensuring their campaigns are timely and relevant. Captify’s real-time search data provides immediate insights, contrasting traditional methods that often involve delays. We address identity fragmentation by integrating Experian’s identity graph with Captify’s real-time intent data, enabling cohesive and impactful ads across multiple channels, including connected TV. With Experian's identity graph, enriched with demographic details such as age, gender, and purchase behavior, advertisers can deliver highly personalized ads. This approach ensures higher ad engagement and performance by predicting consumer interests and swiftly adapting to market shifts.
Learn more about how our partnership with Captify enhances personalized advertising and provides solutions that balance advertiser needs with consumer privacy. Watch the Q&A and read our blog post below.
About our partner, Captify
As the largest holder of onsite search data outside the walled gardens, Captify is the leader in real-time audiences and insights fueled by Search Intelligence. Captify’s solutions power pre-campaign strategy, programmatic activation, and unique measurement for the world’s biggest brands.
Connecting searches from over 3 million websites globally, Captify helps brands understand consumer interests, motivations, and mindsets. Search behavior provides a view into consumer intent, which is then made actionable through machine learning technology. Search Intelligence fuels flexible, cookieless, omnichannel solutions, to bring brands new, real-time audiences, publishers greater yield and consumers the most relevant digital experiences.
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