Ask the Expert: Sell-side targeting

In our Ask the Expert series, Mike Chowla, SVP of Product at OpenX, and Chris Feo, SVP of Sales & Partnerships at Experian, discuss the shift to targeting on the sell-side and how first- and third-party data are being used to create more targeted campaigns.

Sell-side targeting revolutionizes the way advertisers and supply-side platforms (SSPs) work together. By shifting the responsibility of inventory and audience targeting from the demand-side platform (DSP) to the SSP, advertisers gain access to a larger pool of options to choose from. This means you can reach a wider audience while optimizing your budget and getting the most out of your working media. 

Watch the full conversation or read our blog post below to learn how you can maximize your reach, optimize your ads, and increase ad performance with sell-side targeting.