Ask the Expert: The Trade Desk
A deep dive with an Experian partner, The Trade Desk
Understand the effectiveness of Unified I.D. 2.0 (UID2)
In our latest Ask the Expert series, Gabe Richman, Senior Director of Data Partnerships at The Trade Desk, and Chris Feo, SVP of Sales & Partnerships at Experian, discuss new strategies for audience targeting and data management. In this deep dive, you’ll learn more about the evolution of tracking methods and the emergence of Unified I.D. 2.0 (UID2), lead by The Trade Desk, as a key player.
As privacy regulations and cookieless advertising push us to adapt traditional tracking methods, UID2 – built on encrypted email addresses or phone numbers – offers a solution that balances transparency, consumer consent, and the delivery of precise audience insights.
Our partnership with The Trade Desk is committed to developing solutions that balance advertiser needs with consumer privacy. The Trade Desk’s clients can now access over 2,400 syndicated audiences across eight verticals, including our Geo-Indexed audiences for geographically targeted marketing. With UID2, we’re not just replacing cookies, we’re revolutionizing the advertising industry.
Learn more about how this partnership broadens the reach and effectiveness of UID2 across various advertising channels. Watch the Q&A and read our blog post below.
About our partner, The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices cross the open internet on channels including audio, digital out of home, mobile, display and Connected TV. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com
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