Tailor your seasonal campaigns with smart audience segments

Are you looking to optimize your campaigns for maximum impact? Look no further than Experian's seasonal audience guides. Our syndicated audiences provide advertisers with the confidence to reach their target audience, whether online or on television. By offering a comprehensive range of demographic and behavioral targeting options, as well as connections to over 200 activation platforms, we empower advertisers to reach their desired audiences with tailored messages.

A comprehensive selection of seasonal audiences

Our seasonal audience guides cover a range of seasonal topics, including the holiday season, back-to-school, Super Bowl and more. These seasonal audience guides provide data-driven recommendations for audiences that support each season, helping advertisers strategically tap into Experian’s 2,400+ syndicated audiences that are available on-the-shelf of most major platforms. 

Spring

back-to-school

Annual Back-to-school report

Super bowl audiences

Super Bowl audiences

Spring

Spring audiences

top 10 audiences

Top 10 audiences for Q2

Summer

Spring

Back-to-school audiences: Elementary

high school

Back-to-school audiences: High school

college

Back-to-school audiences: College

Summer travel audiences

Summer travel audiences

Super bowl audiences

Sports audiences

Fall

holiday shopping report

Annual Holiday shopping report

holiday shopping

Holiday shopping audiences

political audiences

Political audiences

Oracle exits audience

Transition from Oracle to Experian

Winter

digital audience report

Annual Digital audience report

New Year's audiences

New Year's resolution audiences

A solid foundation for targeting and activation

Experian Marketing Data is ranked #1 for data accuracy (as validated by Truthset) and is the foundation for successful targeting, enrichment, and activation. We can be the solution you need that covers the full U.S. population. With us, you can confidently reach your desired audience across online and on television. Our data is flexible and can be activated on over 200 platforms, giving you the power to reach your audience wherever they are.

Download our syndicated audience guide to discover Experian's pre-built audience segments that span across multiple verticals, specialty categories like lifestyles and interests, demographic and behavioral targeting, and geographic regions. 

Make the most of your campaigns

At Experian, we understand the importance of reaching the right audience at the right time. That's why our seasonal audience guides are designed to help you make the most of your campaigns. With our data and expertise, you can create targeted messaging that resonates with your audience and drives results. 

Connect with our audience team today to identify and reach the right segments for your unique campaign goals. 

Speak with our team of audience experts

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