Sip and Solve™
Solving business challenges in a coffee break
3 Tips to Increase Response Rates When Marketing to Businesses
Finding new prospects and customers in the market for business credit has never been more difficult. Even with hyper-personalized and targeted campaigns, marketing response rates can still be stagnant.
During this webinar you will learn how to:
- Get the right message to the right prospect using data beyond traditional marketing firmographics
- Use analytics to optimize marketing spend
- Prioritize your outreach by identifying who is likely in the market to buy
Dan Meder, V.P. Go to Market and Alliances
Dan Meder is Vice President, Go to Market and Alliances for Experian’s Business Information Services group. Dan’s deep industry experience assists Experian’s B2B clients and Partners in leveraging data, analytics and technology to improve profitability. Prior to joining Experian, he spent 20 years with Dun & Bradstreet in a variety of technical sales and product marketing roles.
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