In the dynamic B2B market, lasting relationships are the foundation for success. Experian’s commitment to serving the small business ecosystem extends beyond transactions; we are architects of enduring connections, empowering your enterprise to thrive.

The landscape of B2B marketing is transforming fast. Let Experian help you transcend the market obstacles to deliver unparalleled value for your business clients.

Fuel your growth engine with our suite of specialized Commercial Marketing solutions. We don't just provide access to vast datasets; we furnish you with actionable insights that can help you build market penetration and value for your brand. Our seasoned experts, armed with industry knowledge and cutting-edge tools, collaborate with you to craft data-driven marketing campaigns that are not just effective but transformative.

We work with you throughout the complete marketing funnel:

Attract new business

through developing hyper-targeted prospect lists

Generate demand

through targeted multi-channel campaigns

Prioritize and convert prospects

through data enrichment, data-driven analysis and data hygiene services

Cultivate and grow

through predictive intelligence and modeling

Marketing funnel

Solutions/Features

Attract/Prospecting

•  Marketing data: List generation & append
•  Credit data: Scores & modeling attributes
•  Prescreen & Prequalification: Commercial or blended
•  DEI indicators: Minority-led & women-led
•  Data hygiene services

Demand Generation

•  Email campaigns
•  Digital onboarding
•  Digital display ads
•  Social media campaigns

Prioritize & Convert

•  Lead enrichment
•  Look-alike analysis
•  Data hygiene services
   -  Customers
   -  Prospects
   -  Email

Cultivate & Grow

•  Custom model development
•  Remarketing
•  Email campaigns
•  Digital onboarding
•  Digital display ads
•  Social campaigns

Maximize conversions with Prescreen and Prequalification services:

  • Drive hyper-focused campaigns using commercial and consumer-based attributes
  • 73% of business owners expect a personalized experience in establishing relationships 
  • Reach a larger prospect pool for small businesses who haven’t established commercial credit
  • Dramatically reduce application costs, as credit-worthiness has been pre-screened
 

Drive Profitable Growth with the U.S. Business Database

  • Expand population & refine targets
  • Gain broader insights on customers
  • Improve efficiency

Gain the Competitive Edge: Find creditworthy Prospects

Optimize your prospects with the power of credit data

  • Instant access to 17.5MM+ verified businesses with firmographic and credit data
  • A powerful online platform with a suite of tools to make targeting easy
  • Accelerate sales by identifying high-caliber prospects
  • Increase customer intelligence
  • Drive success through email campaigns or look-alike analysis

Improve your bottom line with the key services provided by Marketing Analytics

  • Customized profiling
  • Predictive modeling
  • Segmentation

Fully reach your audience with Business email and digital retargeting

  • Find the right audience
  • Use the right channel(s)
  • Use B2C link to reach audiences at their business,  home, and social media

Interested in how Experian can help you?

Together we can reinvent and optimize your marketing for higher ROI.

Learn more

Explore Resources

Insights Hub

Commercial Insights Hub

A one-stop location for up-to-date credit insights on U.S. small businesses.
Product Sheet

Learn more from the Business TargetIQ product sheet
Webinar

Fine-Tuning B2B Campaign Targeting
Webinar

Business Resiliency - Targeting Higher Potential Companies

Rightsize your ROI with business credit prequalification and prescreen

Read the eBook

Get in touch with us today

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