Latest Thought Leadership resources from Experian

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Video

12 March 2025

Optimize your prescreen strategy and improve your response rates to maximize revenue

Reaching the right consumers with credit offerings can be challenging without the right technology. Our optimized prescreen model and strategy service, Ascend Intelligence Services™ Target, can help organizations identify consumers who meet credit offer criteria, increasing the likelihood of positive responses.

With access to Experian’s historical data, financial institutions can:

  • Identify the consumers who meet their credit criteria 
  • Increase the likelihood of positive responses to their offers 
  • Get the most ROI out of their marketing campaigns while staying within budget

By optimizing their prescreen strategies, organizations can reach more of the right consumers to grow their customers bases and drive revenue.

Webinar

31 January 2025

The Resilient American Gen Zer

In an era of economic uncertainty, resilience can seem out of reach, but Gen Z is flipping the script. Watch this webinar to explore:

  • Key credit trends and behaviors shaping Gen Z
  • Their perspectives on personal finance and aspirations for the future
  • How organizations can better support and engage this dynamic cohort
Report

09 October 2024

State of Gen Z

Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.

Gen Z fast facts:

  • There are 69.3 million Gen Z-ers in the United States.
  • They spend six or more hours per day on their cell phones.
  • They collectively demand purpose and accountability from brands they interact with.

They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.

Source: Statista, McKinsey & Company.

Webinar

17 September 2024

Unlock small business potential and growth in a transforming economy

Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.

Learn about:

  • How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
  • What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques

 

Video

29 April 2024

Modern Marketing Made Easy

One of the key questions we often explore is how to maximize the ROI of marketing campaigns and effectively target specific business niches. In this Experian Business Chat, we dive into the challenges that commercial insurance agents and brokers face as they try to launch successful marketing strategies in an ever-evolving digital landscape.

Read our episode blog with full transcript.

 

Case Study

27 June 2023

Know your leads. Grow your Business.

How lenders gained insight into their lead quality and behavior with Lost Lead Analysis™ for Mortgage

Infographic

24 May 2023

Three ways to drive responsible growth

In the face of a changing economic environment, many lenders have tightened their marketing budgets and lending standards - while others have found opportunity for growth amid uncertainty. Download this tip sheet to learn how you can make the most of your marketing spend to drive profitable and responsible growth.

Case Study

24 February 2023

Make smarter decisions with an intelligent machine learning model

Learn how one consumer goods retailer was able to develop a highly predictive machine learning model to increase their sales and application approval rates.

Case Study

09 February 2023

Driving Growth in a Digital-First World

In today's market, consumers are expecting to increase their banking activities online and seek more affordable credit options. View our use case to see how one bank was able to deliver personalized savings options to their customers digitally, allowing them to grow their portfolio and customer relationships.