Welcome to the Experian Thought Leadership Hub

Explore Gen Z's habits and attitudes toward credit, personal finance, marketing, fraud and more.

Gen Z fast facts:

• There are 69.3 million Gen Z-ers in the United States.
• They spend six or more hours per day on their cell phones.
• They collectively demand purpose and accountability from brands they interact with.

They demand the creation of more opportunities for people of diverse and underrepresented backgrounds. Lack of financial resources and funding options are seen as barriers in achieving their goals.

Source: Statista, McKinsey & Company.

Watch the webinar on-demand for an impactful discussion designed specifically for B2B firms who are looking to drive profitable growth within the small business portfolio. Watch the session to learn how B2B firms can harness Experian's robust data, analytics, and commercial marketing solutions to drive growth specifically within their small business customer segments.

Learn about:

• How the market has changed for small businesses and why old tactics won’t work the same way as the economy transforms, releasing pent-up demand for goods and services
• What you can do now to prepare to address growth in the small business market such as personalized engagement strategies, tailored products and services, and the effective use of omni-channel marketing techniques

One of the key questions we often explore is how to maximize the ROI of marketing campaigns and effectively target specific business niches. In this Experian Business Chat, we dive into the challenges that commercial insurance agents and brokers face as they try to launch successful marketing strategies in an ever-evolving digital landscape.

Read our episode blog with full transcript.

How lenders gained insight into their lead quality and behavior with Lost Lead Analysis™ for Mortgage

In the face of a changing economic environment, many lenders have tightened their marketing budgets and lending standards - while others have found opportunity for growth amid uncertainty. Download this tip sheet to learn how you can make the most of your marketing spend to drive profitable and responsible growth.

Learn how one consumer goods retailer was able to develop a highly predictive machine learning model to increase their sales and application approval rates.

In today's market, consumers are expecting to increase their banking activities online and seek more affordable credit options. View our use case to see how one bank was able to deliver personalized savings options to their customers digitally, allowing them to grow their portfolio and customer relationships.

Learn how Experian collaborated with a large retail credit card issuer to implement a custom acquisition model powered by advanced credit attributes, leading to 10 percent improvement in performance across all segments.

Discover how Atlas Credit was able to streamline their campaign processes and better inform their marketing strategies to make credit offers to high-value, high-potential consumers.