Sip and Solve™
Solving business challenges in a coffee break
3 tips for finding look-a-like customers
Targeting prospects that look like your best customers provides a sound basis for your next outreach or marketing program. But what exactly do you need to do to get there and how? In this 15-minute Sip and Solve session, Dan Meder, Experian’s Vice President of Solutions Consulting, reveals tips on how to optimize outreach to a highly attractive prospect pool.
Learn how to:
- Identify your best performing customers
- Leverage analytics and 3rd party data to determine your best prospects
- Maximize your efforts by targeting those “in the market” now
Dan Meder, V.P. Go to Market and Alliances
Dan Meder is Vice President, Go to Market and Alliances for Experian’s Business Information Services group. Dan’s deep industry experience assists Experian’s B2B clients and Partners in leveraging data, analytics and technology to improve profitability. Prior to joining Experian, he spent 20 years with Dun & Bradstreet in a variety of technical sales and product marketing roles.
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