More than just a logo
Our brand is much more than how we look. It's the service we offer, the quality of our products, how we behave and the experience others have with our business.
It can help us to attract the best talent, to give us all a shared story and inspire us to stand as one.
It brings to life what we're striving to achieve: to become an organisation that helps people and businesses create a better future for themselves.
Empowering opportunities
All Experian employees and partners are ambassadors of the brand, and we all need to best represent Experian at every opportunity.
This happens by understanding, embracing and living our brand by what we say and what we do. In every communication and every customer interaction, we need to think about ways, small or large, that we can contribute to powering more opportunities.
Within this Brand Central website, you can find out more about the Experian brand purpose and beliefs, access key information on our Brand Identity and discover multiple brand guidelines to help us present ourselves consistently in everything that we do.
Brand identity
Detailed information on the Experian brand visual identity and brand voice
Brand guidelines
Brand guidelines covering everything from video production to events and trade shows
Brand Asset Hub
Access the Experian Brand Asset Hub, which contains all our brand imagery and assets
Our brand purpose
We have a defined purpose: to create a better tomorrow. This is the enduring truth for Experian.
Our brand idea is the way we bring our brand to life through creative expression; how we look, talk and even dream. We power opportunities for consumers, our customers and our people.
Our brand purpose and brand idea help us to aspire to the same goal, so we stand out from our competitors, and so we become more relevant to tomorrow's audience.
As a business, our focus is data, but it's what we do with that data that matters most. We help people and organisations to achieve their goals, and this is central to our brand idea.
Put simply, we exist to create a better tomorrow and we do that by powering opportunities for people and businesses.
Our brand beliefs
Alongside our brand purpose and our brand idea sit our beliefs. These are our founding thoughts that inspire and guide everything we do.
- Data is central to how we all live. It has the potential to transform all our lives for the better.
- We can unlock the power of data to realise opportunities for people and organisations.
- It's how we can help that sets us apart. We place the power of data and our expertise in the hands of our customers, creating opportunities and helping them plan for a better future with confidence.
- We can make a difference to society and our communities, by helping people make the most of their data
- How we work is as important as what we do: we treat everyone fairly and their data with respect; we work with integrity, always.
Need a logo?
Request our brand mark and guidelines for a reseller or special event.