Video guidelines

The below examples may provide some inspiration on how to use the brand elements to create animated title slides.

Example A shows a centered logo fading from right to left, the squircles expanding, fading and moving into a larger squircle featuring the opening image then the squircle expanding to full screen. You can create your own animation sequence as long as it follows the logo and imagery guidelines.

Static title slides can also be treated in a variety of ways. The examples show four different ways to utilize the new design.

Example A specifics
Type is set in Din Next Medium and Light weights, text is flush right, with the first and last names 4 pts larger than job title.

Gradient/Solid Colour line
A gradient bar can add interest to the speaker titles but any of the Experian primary colours may be used if a solid line is preferred. Follow the guidelines here to properly set the gradient if you are using this approach.

Position on screen
We suggest they are placed in the top left-hand corner.

Define safe zone
Leave at least 50 pixels clear space from the frame top margin.

Text size for names and titles
Name is set in Din Next Medium, in the Experian Dark Blue, title is set in the Experian Raspberry, and is 4 pts smaller than the name.

Title graphics can build into your shot in any way, however keep in mind the purpose of the title slide is to communicate information, not provide entertainment. In this example the copy header line is drawn from left to right. The speaker’s full name and title appears from top to bottom.

Example B specifics

Both are set in Din Next Medium, text is flush right, with the first and last names 4 pts larger than job title.

Squircle bar

Bleeding off the left side of the page, only the right corners are curved at 0.1 pt radius.

Position on screen
The position of the squircle bar can be on any part of the left or right side of the frame, keeping in mind it should not interfere with your subject, or the branding.

Define safe zone
Leave at least 50 pixels from the bottom of the frame. Leave at least 15–20 pixels distance around the type in the frame.

Text size for names and titles
Include font type & colour(s); First and last names are set in Din Next Medium, and titles are set in Din Next Light. First and last names are 4 pts larger than the titles.

Name and title bar move in from lower left corner.

Transition to end frame
Scene fades out to a white canvas. Squircles animate like in the example shown here.

Call to action/website URL/ copyright line
These elements, if present, will appear on the page after the Experian logo finishes animating. 

Transition to end frame
This closing frame example is the reverse of the opening treatment from the earlier example.

Transition to a static end frame
In situations where the budget doesn’t allow for additional animation, the transitions to the end frames could be simple cuts or fading out effects. See examples below for reference.

Animation style
The goal is to keep the animation style simple, so the viewer can focus on the message. The color palette should be limited to the Experian primary colors and their tints, thus avoiding busy backgrounds that can be distracting.

The animations can enter screen any way you would like them to, however don’t make the effects so exaggerated they become more visually important than, or detract from the subject matter being discussed.

Animation plug-ins and templates can be used for your project when your budget is limited to using stock motion and graphics. Some of the plug-ins may come with extension packs containing shapes and other graphic elements. If you are working with these libraries and are not sure if the style is within the Experian brand, use the examples in this guide to help you select what styles may be appropriate. When in doubt, please consult with the brand team.

The examples to the right below show some online asset libraries available to purchase for After Effects along with suggestions on how to make these look part of the Experian brand.

Some of the assets in various libraries may require very little editing, such as colour, some may require further edits to simplify the shapes.

When working on a project, unless you are confident with editing shapes, try to keep one style throughout, and not combine styles from different libraries. 

The examples below show the style of illustration that does not work with the Experian brand, even if the colours are shifted to the brand colours. 

The use of white board animation is fine as long as it matches the style and colours established by the brand guidelines.

The examples shown here are existing brand icons taken from the Brand Asset Hub. 

Style overview
We aim to keep our information graphics simple and straightforward by keeping them flat and minimising the number of elements. Graphics can appear on screen however you like but avoid the use of unnecessary special effects as the information in the graphic should be most important, not the graphic effect.

Here are a few principles to follow when creating information graphics:

• Where possible, our infographics should appear on a white or corporate coloured background.
• Always start with our primary palette. Our tertiary palette can be used for complex charts, graphs or for special call outs on infographics. Our support palette can be used if the tertiary colour palette has been exhausted, or to support or emphasize the primary palette.
• Our Grey (80% tint of black), Experian Dark Blue and Experian Purple may be used for chart headings and for chart structural elements such as axes and text.
• Our primary typeface Din Next (or system font Arial) should be used for titles, annotations, key, and source information.
• Feel free to use the extensive icon library found on the Brand Asset Hub to create infographics in motion.

This example shows how you might animate a donut chart. Keep the motion simple so the effect does not overshadow what you’re trying to communicate.

Infographics can be used in a live footage video, as part of the background or foreground. They should be ideally placed on a lighter background, and have plenty of empty space around them.

Graphics can appear on screen however you like but avoid the use of unnecessary special effects as the information in the graphic should be most important, not the graphic effect.

Experian videos should have a distinctive, modern and ownable look. This can be done easily if you’re shooting original footage with a professional videographer. However, if you’re limited to stock footage it is much more difficult to find footage in this style so you may want to alter that footage to match the Experian look.

To alter stock footage to achieve our primary image style, you first need to start with the proper footage. Some footage is already very close to our style and may not need much altering at all. Footage that is light, bright and uncluttered — or has a distinct depth of field is the best to start with. Footage which is dark and busy is not a good choice.

Shooting outdoors poses its own set of challenges: you have to contend with external conditions, such as the weather, noise and other distracting elements. Shooting outdoors requires careful planning, to maximize your chances of a successful outdoors shoot.

• Scene setup/background
  Place subject against a light coloured background that is not distracting. Subject can face the camera or look at an angle. Avoid dark coloured walls. Most of your shots will include background elements that are part of the location where you’re shooting. Make sure the background of your shot doesn’t draw your viewer’s attention from your main subject. You might also be able to put the background out of focus by decreasing the depth of field in your shot.
• Lighting
  • Avoid mixed light situations where possible. (EX: tungsten interview light w/sunlight in background) Match your lighting scheme to the look of the rest of your shots.
  • Try to position camera and subject with the sun behind the subject. 
  • Avoid using the sun as a harsh backlight.
  • Consider using a reflector to enhance outdoor lighting.
  • Avoid busy backgrounds that are too dark.