Welcome to the Experian brand web style guidelines

Please read and follow these guidelines carefully when developing any Experian websites to ensure that we continue to build a strong and consistent brand. If you have any questions or need more information, please contact our brand team at ourbrand@experian.com.

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Introduction

This style guide provides brand information as it relates to websites and should be used in conjunction with the overarching brand guidelines.

It also provides explanation as well as sample images of appropriate implementation.

Content layout for the body of the page is flexible to accommodate your varying site requirements. This area is open to variations in layout for purposes of flexibility, but should adhere to Experian’s visual style and tone of voice (see the overarching brand guidelines for information on Experian- branded verbal identity).

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What this guide doesn't provide

This guide and associated files should assist you in applying Experian web identity elements correctly and consistently.

The web style guide won't provide you with detailed instructions on how to generally build, host or maintain a site. These are all questions that you should have answered before requesting or using any of the materials made available here.

The development and maintenance of sites are the responsibility of the requesting department.