
Web guidelines
Bringing our brand to life online
This style guide provides brand information as it relates to websites and should be used in conjunction with the overarching brand guidelines.
It also provides explanation as well as sample images of appropriate implementation.
Content layout for the body of the page is flexible to accommodate your varying site requirements. This area is open to variations in layout for purposes of flexibility, but should adhere to Experian’s visual style and tone of voice (see the overarching brand guidelines for information on Experian- branded verbal identity).
This guide and associated files should assist you in applying Experian web identity elements correctly and consistently.
The web style guide won't provide you with detailed instructions on how to generally build, host or maintain a site. These are all questions that you should have answered before requesting or using any of the materials made available here.
The development and maintenance of sites are the responsibility of the requesting department.