How we identify with the world

Our brand identity is the image we portray to the world and one of Experian's most valuable assets. This identity is more than just our logo — it encompasses all elements of how we communicate ranging from our visual identity through to our brand voice. It is there to positively shape and deliver on expectations that colleagues, clients and consumers have of our business and differentiate ourselves from competitors across the globe. The guidelines here will help you understand how we express ourselves through our visual identity and Brand Voice. Please read and follow these guidelines carefully when developing any Experian branded material to ensure that we continue to build a strong and consistent brand.

Brand Mark

Find out how to use our most important visual asset

Colours

All the information you need around our brand colours

Squircles

Not quite a square, not quite a circle. How will you use it?

Typography

3 different type faces and how they should be implemented

Photography

Defined style presented in a consistent visual approach

Iconography

Used to aid navigation or explain complex concepts

Brand Voice

How we speak and write, whatever we’re talking about

Want a summary of our guidelines?

Click the link to download a short guide to our brand or watch the videos below for more assistance

Explore our guidelines