Guides to navigate our brand

Alongside our core brand identity, we’ve also provided more detailed guidelines and direction on a number of specific areas. Here you’ll find information on how to implement the Experian brand correctly across a number of channels and formats to make sure we present ourselves as consistently as possible in everything we do.

Visualising Information

This guide helps you correctly implement the brand when visualising information — whether it’s infographics, charts, iconography or animation.

Video

This guide takes you through examples on how to apply our brand guidelines to video and motion graphics/animation productions.

Web

The guidelines here will help across various elements of website and digital design to make sure we present a consistent online brand experience.

Social media

This guide explains how to govern and leverage our brand identity when using social media channels.

Events and trade shows

This guide explains how to correctly implement the brand and our assets when running an event or trade show.

Brand voice

Our Brand Voice guides how we speak and write. Here we provide explanations, tips and examples on how to implement the Experian Brand Voice across all communications.

Brand migration

This guide provides assistance on how to implement the Experian brand into a new acquisition.