Need an icon?

A wide range of icons can be found on our Brand Asset Hub here

Brand Asset Hub
Visual of layout with Primary icon used

Introducing our iconography

Icons play an important role in Experian’s identity and are designed to complement the rest of the brand. These versatile elements can illustrate simple concepts such as ‘alert’, ‘email’, or ‘security’, help with navigation, and visually explain more complex ideas when used together.

Visual displaying Primary icon syle

Primary iconography

Our primary icons are used as a way to designate sections or topics in print material as well as aiding core navigation within digital media such as online or within iOS or Android applications.

Our primary icon style has been based around our core brand identity — they are custom designed and have a truly ownable look. The bold, round curves pick-up on the squircle style as part of the Experian brand mark. We use our distinctive colour palette to allow for maximum flexibility.

Visual displaying primary icons styles

Primary iconography styles

Our icons are adaptable to different applications. Sometimes they need to stand out, while other times they serve as subtle reminders in the background.

We offer three styles to suit various needs:

  1. Mixed tint keylines (100% and 40% tint of the primary palette)
  2. White and mixed tint keylines (100% white and 40% tint of the primary palette)
  3. White keylines only

We recommend choosing a single style for one piece of design. Mixing styles can be confusing and should be avoided.

Note: The squircles are not part of the artwork; they simply represent a generic background colour.

Visual displaying Primary icon construction

Primary iconography construction

Our icons follow key principles for a consistent look and feel, using a 100 x 100 mm grid.

Principles:

  • Use the grid for icon creation (not all strokes must align with grid lines)
  • Made available in five Primary colours, combinations of Primary and Support colours, or white
  • Use a single stroke weight (5 mm at 100 mm grid size)
  • Minimum icon size is 10 mm
Visual displaying icon variations

Other iconography variations

Within digital applications, we have identitifed a need for a variance on our primary icon design to allow for smaller sizes as well as icons that can be used for social media channels.

There are therefore 3 sets of icons that are available to use site wide.

  • Primary icons

  • Secondary icons

  • Social media icons


 

Photography

Find out more about our defined photographic style for a more consistent visual approach

Brand Voice

How we speak and write, whatever we’re talking about